Match Affinity Increase Prices in 2012

Match affinity have taken the unusual step of actually increasing its membership subscription prices by a massive 50%. You can see how this translates into cost in our up to the minutes – How much does Match Affinity Cost? post

The recent price hike has now made singled out Match affinity as being the most expensive of the compatibility matching dating sites open to the UK, and makes it a whole £35 more expensive than the equivalent subscription membership at eHarmony.

Whilst Match affinity may have increased prices, their main rival eHarmony have stuck to the same pricing structure so it may be worth taking a look at our  How much does eHarmony Cost? article so that you can see how the services compare.

So what do we make of the price increase? well, we still think that Match Affinity offers the best chance of finding a lasting relationship due to their use of a compatibility matching system, and also the fact that the site is heavily advertised on other sites owned by the Meetic groups like and Dating direct, meaning that the user base is varied and ever changing.